"God finished the work he has done, and he rested on the seventh day from all his work that he had done" (genesis 2:2) The seven-day cycle is at the heart of this collection. While most watches mainly present a daily cycle this series wishes to reframe our perception of time by focusing on a weekly cycle. The rest day watch features a new way of visualizing the weekdays on the dial. Instead of a single window revealing the traditional names of weekdays, I skeletonized all weekdays on the dial as numeric values (first day, second day and so on) and the seventh day as a rest day. Each day will be highlighted in turn. The watch owner may personalize his week according to his faith or preferences, simply by choosing any day of the week as his "rest day”.
"Being a boutique watch from Israel with a unique design does add value to the brand for me, but even if this was a mainstream watch, I still like the design and ideas behind the watches a lot. There is a subtle poetic message to Itay Noy’s creation. And artist and design at heart, he hasn’t neglected the necessities of watch making, and has been able to incorporate watch making and art together nicely".
A Blog To Watch
mechanical with automatic winding,
ball bearing rotor,
power reserve 38 hours,
Ø29mm, height 5.05 mm,
frequency 28,800 vph,
stainless steel 316L,
Ø40 mm height 8.4mm (with crystal 10.4 mm),
transparent case back,
water resistant to 5 atm
quick-set date window,
quick-set day window
handmade leather band,
double folding clasp
LIMITED AND NUMBERED EDITION OF 77 PIECES
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