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timepieces are designed & made by Itay Noy

Itay Noy has been creating unique high-quality timepieces since 2000. From his studio in Tel Aviv he designs limited edition collections of hand-made watches and clocks. Displayed in exhibitions around the world, Itay Noy timepieces have been acquired for many collections including The C. Bronfman Collection - NY, The Droog Design Collection – Amsterdam and The Collection of The Israel Museum – Jerusalem. Noy holds a BFA in jewelry from the Bezalel Academy in Jerusalem, Israel and Masters Degree (M.Des) from the Design Academy in Eindhoven, The Netherlands and currently teaches watch design at the Bezalel Academy. Itay Noy’s awards include the Andy Prize 2007, First Prize at the Biennale Internationale Design, St. Etienne, France 2000, the Lockman Prize for Practical Design and the America-Israel Cultural Foundation award 5 consecutive years from 1999 to 2003.


“Itay Noy, a young artist of exceptional promise, was awarded the Andy Prize for his innovative and unique contemporary craft works, which are both conceptually exciting and superbly executed. His clocks and watches tell both clock time and cultural time with perfect precision: they are fine, functional instruments, but they also tell us a lot about time and how we experience it now. These thought provoking creations are exemplary and are bound to stimulate discourse in their field.”

Nirith Nelson, Chair, Andy prize judges committee










The Itay Noy Studio is located in the throbbing heart of Tel Aviv. Itay Noy's timepieces are produced in a total process that encompasses concept, design, engineering, development, handcraft and microtechnology. Itay Noy manufactures the watches to order, with Itay being responsible for processing and supervising each watch. The technique of manufacturing the dials of the timepieces is unique and original in the watch industry, including the casting of enamel paint in each dial. The watchstraps too are Itay's original, handmade design. Itay Noy personally assembles each watch, whose inner mechamism is a superior-quality Swiss ETA caliber. Itay Noy watches are limited editions and are numbered up to 99 for each design.







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 איתי נוי סטודיו לשעונים ממוספרים בסדרות קטנות נמצא במרכז תל אביב