The Itay Noy Studio is located in the throbbing heart of Tel Aviv. Itay Noy’s timepieces are produced in a total process that encompasses concept, design, engineering, development, handcraft and microtechnology. Itay Noy manufactures the watches to order, with Itay being responsible for processing and supervising each watch. The technique of manufacturing the dials of the timepieces is unique and original in the watch industry, including the casting of enamel paint in each dial. The watchstraps too are Itay’s original, handmade design. Itay Noy personally assembles each watch, whose inner mechamism is a superior-quality Swiss ETA caliber. Itay Noy watches are limited editions and are numbered up to 99 for each design.